Why people search
Candidate intents to test with real users and search data. They describe what people look for — not what supplements can do.
- 01
General wellbeing & healthy aging
People looking for a broad baseline as they get older, often without a specific complaint.
e.g. “best multivitamin over 50” · “supplements for healthy aging”
Compare for this goal - 02
Nutrition gaps
Filling suspected shortfalls from diet patterns (vegan, low sun, limited fish).
e.g. “vegan b12” · “vitamin d winter” · “omega-3 if I don't eat fish”
Compare for this goal - 03
Immune support
Seasonal or general interest in nutrients involved in normal immune function.
e.g. “zinc for colds” · “vitamin c immune”
Compare for this goal - 04
Gut & digestive health
Comfort, regularity and interest in the microbiome.
e.g. “probiotic for bloating” · “fiber supplement”
Compare for this goal - 05
Sleep, stress & mood
Winding down, sleep quality and everyday stress.
e.g. “magnesium for sleep” · “melatonin dose”
Persistent low mood, anxiety or insomnia should be discussed with a professional.
Compare for this goal - 06
Energy & fatigue
Feeling tired; often linked to iron, B12 or lifestyle factors.
e.g. “iron supplement tired” · “b vitamins energy”
Ongoing fatigue can have medical causes worth checking with a clinician.
Compare for this goal - 07
Cognitive health & focus
Memory, focus and long-term brain health interest.
e.g. “omega-3 brain” · “supplements for focus”
Compare for this goal - 08
Heart & metabolic wellness
Cholesterol, blood pressure and blood sugar interest alongside lifestyle.
e.g. “fish oil heart” · “psyllium cholesterol”
Never a substitute for prescribed cardiovascular or diabetes care.
Compare for this goal - 09
Sport, strength & recovery
Performance, muscle and recovery.
e.g. “creatine monohydrate” · “protein powder tested”
Compare for this goal - 10
Skin, hair & nails
Appearance-related interest, often driven by marketing.
e.g. “collagen for skin” · “biotin hair”
Compare for this goal - 11
Life-stage, reproductive & sexual wellness
Preconception, pregnancy, menopause, and general sexual wellbeing interest.
e.g. “prenatal folate” · “menopause supplements”
Pregnancy and fertility questions belong with a clinician or midwife.
Compare for this goal - 12
Medication-related concerns
Checking interactions or nutrients that some medicines may deplete.
e.g. “metformin b12” · “supplements with warfarin”
We only surface conservative warnings. A pharmacist can review your actual medicines.
Compare for this goal
Education only — no product rankings
Sexual enhancement / enlargement
No supplement has reliable evidence for enlargement. Products marketed this way are frequently found adulterated with undeclared prescription drugs by regulators. We do not rank products for this. If you have concerns about sexual function, a doctor can check for treatable causes.
Adult height gain / body growth
Adult height is set once growth plates close; no supplement can increase it. 'Growth' products may contain hormones or undeclared ingredients. We do not rank products for this. Under 18 and worried about growth? Talk to a paediatrician.